17³Ô¹Ï

University departments may use, with permission from 17³Ô¹Ï's Marketing Communications Department, the 17³Ô¹Ï institution marks and the 17³Ô¹Ï trademarks designated as "Lamar Spirit Marks" for:

• Advertising for the department's services
• Equipment and supplies
• Merchandise
• Signage
• Websites

The 17³Ô¹Ï marks may not be altered in any way and all uses must include the department's name/logo prominently. University departments are required to use licensed vendors for all products bearing 17³Ô¹Ï marks.

Please review the university Visual Standards Manuals for more specific information regarding use guidelines.

Licensed Vendors

Royalty Fees

University departments will not be subject to payment of the royalty fee as long as the proposed design on their merchandise makes the specific university department the predominant element of the design.

However, the use of general 17³Ô¹Ï marks (17³Ô¹Ï Star, Cardinal Head, Interlocking 17³Ô¹Ï, etc.) or any licensed Lamar Athletics' marks, where the university department name is not predominant to the design requires payment of the standard royalty fee by the licensed vendor.

Non-Royalty Examples:

• A t-shirt design with "17³Ô¹Ï Office of Public Relations" on the front of the shirt would not be subject to the payment of the royalty fee.
• A t-shirt design with "17³Ô¹Ï Office of Public Relations supports 17³Ô¹Ï Football" on the front of the shirt would not be subject to the payment of the royalty fee.

Royalty Examples:

• A t-shirt design with only a general 17³Ô¹Ï mark or any licensed Lamar Athletics' mark would be subject to the payment of the royalty fee.
• A t-shirt design where the mention of the university department is incidental to a general 17³Ô¹Ï mark or any licensed Lamar Athletics' mark would be subject to the payment of the royalty fee.